What are the innovations of the youth health platform?

The core innovation of the now popular youth health platform in the industry is that it completely breaks away from the logic of copying adult health services in the past, and implements "exclusive for youth" from the slogan to every detail of the entire service link. It is not just a matter of adding a youth area to an ordinary health platform.

Previously, our team took over a pilot school health platform in a district in Jiaxing, Zhejiang. At first, the local education bureau also tried to transfer the adult health control logic and asked children to clock in and upload vision test results every day. We gave up within two months - half of the adolescent children found it troublesome to fill in the information blindly, and some felt that the school was monitoring them and deliberately opposed it. Later, the platform changed the gameplay and tied the content that parents and schools talk about every day, such as vision prevention and control and posture correction, to the rights and interests of campus clubs. If you accumulate enough check-in points, you can exchange them for tickets to comic exhibitions, qualifications for local youth e-sports competitions, and even the opportunity to team up with your favorite physical education teacher to play badminton. Not to mention, during the first half of the pilot period, the detection rate of poor sitting posture among junior high school students in the area dropped by 17%, which is much better than the previous daily eye check-up exercises. Of course, there are different voices in the industry. Some people think that relying on material incentives to guide healthy habits is too utilitarian. Will children return to their original form after receiving rewards? We tracked the follow-up data for three months and found that more than one-third of the children had developed the habit of looking far away and sitting up straight after two months of check-in, instead of relying on points to push them away. In the final analysis, it is much more effective to prevent children from resisting this matter than to talk about the truth at the beginning.

In addition to the changed logic of conversations with teenagers, the logic of using health data is also completely different from before. In the past, student health records were basically "dead". Physical examinations were recorded once a year and then locked in the system to gather dust. The current platform is connected to the monitoring equipment in the school cafeteria, clinic, and physical education class. For example, the platform of a middle school detected that a student bought high-sugar milk tea by scanning his face in the cafeteria for a week. At the same time, the heart rate monitoring in the physical education class showed that his endurance was 20% lower than the standard for the same age group. The system would not come up and send parents a message saying "Your child is healthy." Instead of giving a cold warning of "risk", the data is synchronized to the physical education teacher, and during class, he is often asked to participate in basketball activities that he is interested in. At the same time, coupons for low-sugar freshly squeezed juice in the cafeteria are sent to the student's account. After half a month, the child's endurance data has improved, and then a short clip of the child playing ball in class is sent to the parents. By the way, it is reminded that more high-fiber meals can be prepared for the child. Parents will easily accept it, and the child will not feel that he is being "targeted." Many people are also worried about data privacy issues in this area. After all, the diet, health, and exercise data of so many minors are involved. Is there any risk of leakage? The current common solution in the industry is full-link data desensitization. Except for the child's exclusive health administrator and the parents themselves, no one else can see the specific data of a single student. At the school level, only the health trend statistics of the entire grade can be obtained, such as the change in the myopia rate of the entire grade. It cannot see which child is myopic. The technical level is safe enough, but the popularity is not yet high.

Another innovation that is easily overlooked is the logic of mental health intervention, which is much smoother than before. In the past, schools used to issue standardized questionnaires for psychological screening. Children either felt that "if they filled it out, it meant I was sick" and deliberately concealed it, or they filled it in haphazardly, and no real data could be obtained at all. Many platforms now embed psychological assessment questions into interest tests, such as the "What kind of two-dimensional personality are you?" test for children who like animation. Several dimensions of emotional screening are quietly hidden in the questions. The children are not prepared, and the results they fill out are actually real. If a child with abnormal mood swings is really screened out, the class teacher will not be notified directly and said "this student has a psychological problem." Instead, volunteers who have received youth psychology training will first be asked to add friends as friends to chat about their favorite animations and games. After chatting, they will be slowly guided. This is much more acceptable than before forcing the child to go to the psychological consultation room.

In fact, after all, these innovations are nothing mysterious. They are just that they finally treat teenagers not as "objects that need to be disciplined", but as equal service users. They have been through so many pitfalls before. The health manuals issued to children are all densely packed with text, and there is not even a comic. Who wants to read it?