What are the contents of the slogans for cognitive health education for the elderly?

The currently implemented slogans for cognitive health education for the elderly focus on the three directions of early warning, daily protection, and care and support. The slogans are adjusted for three different audiences: the elderly, family members, and grassroots workers. For example, the elderly can often see them in the community. The most commonly used content is "always chatting, thinking more, good memory, no worries", "frequent forgetfulness, sudden changes in temperament, early screening and early diagnosis delay" to warn family members, and "pay attention to brain health, enjoy a happy life as a senior" popularized to the public.

I worked as a street preacher for three years, and I ran into many pitfalls at the beginning. At first, I copied the written slogan given by my superiors, which said "Improve cognitive health literacy, prevent and control cognitive impairment in the elderly." I posted it at the door of the activity center for half a month. No elderly people asked what it meant. Later, I changed it to "Always forgetting things lately?" "Come to the community for a free brain health check, no blood drawn, no pain." On that day, more than a dozen elderly people came to register. To put it bluntly, the slogan does not need to be too high-profile, it just needs to be able to poke at the confusion that everyone encounters every day. It is like handing everyone a half-open door, which can make people willing to take an extra step and ask a question. Before, we had an Aunt Zhang who saw a post on the door of the community saying "Don't be careless if you often forget things, maybe there is a minor problem with your brain health." She took the initiative to consult her. Later, she was diagnosed with mild cognitive impairment. After half a year of intervention, her memory is much better now, and she also volunteered to be our missionary volunteer.

However, there is no unified consensus on the standard of expression of slogans in the industry. Some colleagues think that the words "Alzheimer's disease" and "cognition" should be directly put out. Only by repeatedly mentioning it can slowly eliminate everyone's sense of shame. For example, when a community in Shenzhen did a special education, they directly used "Alzheimer's is not 'dementia', it is a disease of the brain, and timely intervention can delay it." The effect is also good； However, many colleagues feel that many elderly people are taboo about such terms, and they think it is a "confused disease" when they hear it. They are afraid of being laughed at, so they are unwilling to contact it. When we piloted it in an old community last year, at the same batch of free clinic sites, the participation rate at the site with "Dementia Screening" was only 21%, while the participation rate at the site with "Brain Health Screening" was 60%. The difference is particularly obvious. In fact, both ideas are correct. Which one to use depends on the acceptance of the elderly group being served.

In fact, it depends on where the slogan is posted. If it is placed next to a university for the elderly or a square dance venue, it can be more lively, such as "After dancing in the square, let's play a memory game, and you can get eggs if you win." By the way, the concept of cognitive training is spread.； The slogan on social welfare could be more rigorous, "If you have symptoms of memory loss and loss of orientation, you can go to the neurology department for treatment."” ； If it is posted at the door of the unit building in the community for family members to see, you can mention more emotionally resonant content, "Don't treat your parents' forgetfulness as 'old fools', pay more attention to early intervention, and you can enjoy many more years of happiness." We now have a little habit of writing slogans. We try not to use imperative words such as "you should" and "must", and use the tone of discussion and reminder. After all, everyone is disgusted with preaching. If you say "Chat more with the elderly at home, it can help exercise your brain", it is better than "Family members should fulfill their care obligations and pay attention to the cognitive health of the elderly." It sounds much more comfortable, right?