Youth health management platform

The core value of the youth health management platform is to break the pain points of the information gap between families, schools, and medical institutions in the past, and package the three-dimensional services of physical health monitoring, mental health intervention, and lifestyle habits guidance into a personalized solution that can be implemented. It is not the formal tool that unified check-in and examination in the past, but a digital carrier that can truly match the needs of children at different stages of growth.

Believe it or not, when a middle school in Jianggan District, Hangzhou was doing a pilot project last year, I followed it for three months. There was a boy in the third grade of junior high school who impressed me deeply: the physical examination at that time showed that his BMI exceeded the standard by 28%, and he also had mild anxiety. His SAS (Self-Assessment Anxiety Scale) score reached 57 points. , according to the original process, the school just handed the physical examination report to the parents, and at most asked the class teacher to pay more attention to a few sentences. Parents were busy working every day, and they didn’t know how to let their children move or eat. Instead, they would always say, "Play less with your mobile phone and go out for running more." This made the children more rebellious. Later, after using the platform, the exercise bracelet worn by the child automatically synchronized sleep, step count, and heart rate data. The school doctor combined his physical examination report to draw a growth and development curve, and the physical education teacher prescribed an exercise suitable for him - he did not need to run 800 meters hard, but just followed the club every day after school. During 40 minutes of basketball, the nutritionist in the cafeteria has also synchronized his situation. When making meals, the aunt will remind him to take less fried food and more high-fiber dishes. The psychology teacher will post several two- to three-minute mindfulness exercises on the platform every week. There is no need to write feedback. Just follow it if you find it useful. When tested again three months later, he had lost 7.8 pounds and his SAS score had dropped to 42. The last time I saw him, he said he was a substitute for the class basketball team.

However, not everyone buys it. At a parent-teacher meeting in a primary school in Shenzhen a while ago, I met several parents who slammed the table and objected, saying that this thing is a disguised form of monitoring their children. "Even the school knows how many hours my child sleeps every day and what he eats. Is there any privacy left?" ”Some parents are worried that if their children already love to touch mobile phones, but now they have to check in on the platform every day, won’t this actually encourage their dependence on electronic products? The school's concerns are also very real: a class teacher complained to me that I was busy until about ten o'clock every day when I had to correct homework and communicate with parents. If I was asked to stare at the platform data of more than 40 children in the class, where would I get the energy?

These doubts are not groundless. In the past two years, there were indeed many service providers that were hot topics. They built gaudy platforms with built-in game advertisements, check-ins, and posting to Moments to collect likes. Some even linked health data to merit ratings, causing children to ask their parents to wave their bracelets in order to count their steps, which completely changed the flavor. But really solid platforms have long since filled in all these pitfalls: For example, in terms of privacy, most of the public school projects currently implemented use local servers deployed within the education system intranet. The data is not connected to the public network at all. Only authorized school doctors, parents and children themselves can view the content with corresponding permissions. Even the platform service provider cannot retrieve the original data, let alone leak it. As for the fear of children being addicted? Nowadays, most of them use the "device-side separation" model. Children only need to wear a health bracelet without entertainment functions, and the data is automatically synchronized. There is no need to touch the APP at all. Parents and teachers only need to log in to view it. Children only come into contact with the platform page when they undergo annual health screenings and fill out psychological assessments. The minimalist design does not even have a redundant button.

To be honest, I have talked to many product managers who work in this field. The biggest pitfall that everyone fell into at the beginning was that they always wanted to be "big and comprehensive", including home-school communication, performance management, and attendance check-in. They wanted to be the WeChat of the education industry. After visiting dozens of schools, I found that what everyone needed most was "no interruptions." For example, if a child is screened and found to be myopic, the platform will quietly send a reminder to parents, provide an appointment channel for a nearby regular eye hospital, and send statistics to the school doctor, saying how many children in your grade have seen their eyesight decline faster than the threshold this semester, and whether to adjust the arrangement of distant sightings after class.

Oh, by the way, there is another hidden value that many people have not noticed: the anonymous statistical data collected by the platform can help disease control departments capture regional health risks in advance. Last year, a platform in a district in Jiangsu calculated that the scoliosis detection rate among first-year junior high school students in the district was 3.2 percentage points higher than the previous year. This directly promoted the district's free scoliosis screening program on campus, and also targeted adjustments to the desk and chair height standards for primary and secondary school students. If this was done through routine physical examinations once every two years, the problem would have been discovered at least a year later.

Of course, don’t treat this platform as a panacea. I have come across some schools using it indiscriminately before, directly linking the sports data on the platform to the selection of three good students. Instead, it caused children and parents to brush the data together, which completely violated the original intention. After all, it is just a tool. Whether it can be used well or not depends on how the rules are set and whether the children's real needs are put first. After all, adolescent health management is inherently a slow process. It is much better to eliminate those small and inconspicuous risks in advance than to wait for problems to mend the holes.