Geriatric disease prevention publicity activity plan

Targeting permanent residents over 60 years old in the jurisdiction, with the core strategy of "low threshold, scene-based, and focused adaptation", it has covered more than 80% of the target group within 3 months, achieving a 60% increase in the prevention awareness rate of four types of high-risk geriatric diseases, including hypertension, diabetes, osteoarthritis, and Alzheimer's disease, and a 35% improvement rate in bad living habits. It refuses formal unified propaganda throughout the process, and all content and forms are fully adapted to the actual acceptance of different elderly groups.

To be honest, I have participated in the same type of community promotion activities three times before, and I have encountered more pitfalls than I think of now. At the earliest time, we invited the director of the chronic disease department of a tertiary hospital to give a lecture. The 2-hour PPT was very professional, and the data and pathology were explained thoroughly. As a result, half of the elderly people at the scene left after sitting for half an hour - some were going to pick up their grandchildren, some had waist discomfort after sitting for a long time, and some felt sleepy listening to professional terms. In the end, less than 20% actually listened. Later, I talked with friends from the Center for Disease Control and Prevention, and they also said that there are actually two completely different ideas in the industry now: one group advocates standardized propaganda, which has rigorous content, good coverage, and good statistics for superior inspections, but the actual conversion rate is very low. ； The other group is the "wild way" of front-line social workers in the community. They can be as down-to-earth as possible. Although it is troublesome to count the coverage rate, the elderly can really listen. For this plan, we simply combined the two ideas together, ensuring that the content is professional and accurate, and never engaging in formalism.

We simply moved the main battlefield from the large community conference room to the entrance of the vegetable market and the leisure square of the community, places where the elderly must go every day, and turned it into a "healthy small market" model. There is no need to sign in or sit for a full time. You can come and play for two minutes when you are shopping for groceries and walking by. During the last trial operation, we set up a stall with an oil and salt balance. We used a standard 2g salt spoon and a 10g oil pot for the elderly to weigh the weight themselves. Next to it was a large whiteboard with colored pens writing "One piece of pickles = 3g of salt, one bowl of instant noodles = 5g of salt." "Don't eat more than a beer can of salt every day." Aunt Zhang, who lived in Building 3 at the time, was happy as she clutched the pickles she had just bought. She said it was no wonder her blood pressure had been so high recently. She drank porridge with two pickles every morning and finished the day's salt in half a morning.

We haven’t carried out serious screening for the prevention of Alzheimer’s disease. During the previous discussion, some people said that we should make a professional scale and give the results on the spot. Some people said that it was too formal. The old man resisted and thought you were saying he was confused. In the end, we changed it to "Memory Adventure" "Level" game: Show the old man three cards, namely an apple, an umbrella, and a kitten, and then ask him to calculate two additions and subtractions within 10. Then ask him what the three items were before. If he answers correctly, he will be given a pound of eggs or a cotton apron with health information printed on it. In fact, this is a simplified version of the initial screening for cognitive impairment. If it is found that the patient cannot answer the question, our community doctors will communicate with the family members privately and remind them to take the elderly person to the hospital for further examination. They will never talk to the public to take care of the elderly person's face.

By the way, we have not left behind those elderly people who have limited mobility and rarely go out. Don’t follow the routine of stuffing flyers as soon as you come to the door. Xiao Zhou from the community went to deliver information to the 82-year-old Uncle Li. He also brought him a printout of the low-sugar recipes he had asked about before, and helped him adjust the time of his blood pressure monitor at home. He also told him that it was cold recently, so don’t climb stairs and move things all the time. It would be bad for your knees. Uncle Li talked with him for half an hour, and it was more effective than the ten leaflets he had sent before.

We have argued several times about whether to do online promotions. Some people say that now all the elderly watch short videos. Just find local elderly bloggers to make some short popular science videos and distribute them to the community. It will spread quickly.； Some people also say that many elderly people living alone do not know how to use smartphones, and some have poor eyesight and cannot read clearly, so online content is in vain. In the end, we considered both sides: I found a local auntie online who loves square dancing, and made three 1-minute short videos, explaining how to dance square dancing without straining the knees and how to choose sneakers suitable for the elderly. Within two days, many elderly people asked for the link. ； Large-print posters are printed offline. The characters are twice as big as ordinary posters. They are posted at the door of the unit building, the entrance to the vegetable market, and the loudspeaker in the community. They are broadcast for 5 minutes each morning, noon, and evening every day. The content is in vernacular, such as "The temperature has dropped recently. Uncles and aunts with high blood pressure should not go out too early for morning exercises. It is not too late to wait until the sun comes out."

We did not conduct a questionnaire with dozens of questions for effectiveness evaluation. During the previous test, many elderly people said that the characters were too small and the questions could not be understood, so they checked them randomly and it was useless. We use two evaluation methods: one is to chat with the elderly who often come to the community activity room and casually ask, "Have you used less salt in cooking recently?" ”“Has your knee pain eased recently? ” ； The other is to contact the community health service center to see if the follow-up rate of patients with hypertension and diabetes has improved in the past three months. This is much more real than filling out a questionnaire.

Finally, let me mention the most important pitfall to avoid: absolutely no disguised product promotion is allowed. Previously, a third-party organization came to cooperate and said that it could provide free gifts on the condition that their lecturer would give a 10-minute lecture on health care products. We simply refused. Nowadays, the old people are very vigilant. As long as your activity is mixed with sales promotion, people will not believe you in any serious activities in the future, and the gain outweighs the loss.

In fact, there are not so many bells and whistles when promoting the prevention of geriatric diseases. In the final analysis, we think about the problem from the perspective of the elderly: what can they understand, what is easy for them to accept, and how to do it without trouble. It can really reduce the pain of the elderly, which is much more meaningful than those pretty statistics.