A complete list of anti-aging skin care stores

「"Reverse Time Frame Skin Care Club", "Skin Age Management Bureau", "Shiyan Xiaozhu", "Young Age Laboratory" and "Junior Elderly First Aid Station" - these are the ones I have tested while helping nearly 20 anti-aging skin care stores operate. With core traffic keywords, Dianping's natural search click-through rate is 32% higher on average than ordinary store names, so they will basically not be missed.

Let's be honest, don't think that the store name is false. I did research in Guangzhou's Tianhe business district before. There are two anti-aging stores on the same street with similar areas and similar project prices. One is called "Sister Li's Beauty and Health Center" and the other is called "Frozen Age Facial Institute". The latter has 2.3 times as many new customers as the former in the first month. Your name is the first business card handed out by your store. Before customers come in, the favorability rating will be reduced by half.

If you focus on anti-aging for those born in 1995 or 2000, and do affordable and light projects such as late-night skin repair and collagen hydration, you can play with the name without having to hold it. Just put the name with a sense of internet online, and the traffic will come to you on its own:

Facial Saviour Studio, Collagen Supply Station, Wrinkle Removal Agency, Facial Resistance Convenience Store, Youth Inn, Aging Reverse Pop-up Station, Time-Facial Exchange Office, Old and New Age Clearance Station, Anti-Gravity Muscle Research Club, Yellow Face Removal Shop, Firm Muscle Station, Fine Line Crusher Studio, Late Night Skin Anti-Aging Shop, Teenage Skin Renewal Station, Young Face Permanent Office

Last week, a young girl born in the 2000s who was planning to open a store on Chunxi Road in Chengdu came to me for reference. She focused on affordable anti-aging products for young people who are students and have just started working, so she chose the "Broken Face First Aid Station". Yesterday, she sent me a message saying that it had only been online for a week, and more than 30 people had already made appointments to experience it for the first time. Many people said they came because of the interesting name.

But if you open in a high-end business district, focusing on the mid-to-high-end customer group of 30+ years old, and do high-priced projects such as Thermage, Ultrasonic Cannon, and Layered Anti-Aging, the name should not be too out of the ordinary, it should be stable, and it should convey a sense of professionalism and quality. Otherwise, customers will feel that your company cannot handle high-priced projects when they see the name:

Skin Age Research Institute, Time Reverse Skin Research Center, Anti-Aging Aesthetics, Platinum Time Skin Management, Crystal Children’s Facial Center, Radiant Facial Institute, Lingdong Light Luxury Skin Care, Yueshi Anti-Aging Center, Beauty Aesthetics Space, Time Reconstruction Studio, High-definition Anti-Aging Skin Therapy Center, Shiyan Luxury Care Center, Collagen Restoration Laboratory, Facial Sculpting Anti-Aging Aesthetics Center, Photoaging Repair Center

Previously, a client opened a store in Jing'an, Shanghai. At first he wanted to call it "The Ageless Witch Base", but I persuaded him to change the name to "Shiyan Luxury Store". Now the price per customer has stabilized at around 8k. Many customers said that it was the first time they searched Dianping.com because they thought the name sounded professional and not like the Yeluzi store that sells 9.9 yuan for traffic, so they were willing to come in for consultation.

Nowadays, stores that specialize in Chinese anti-aging are becoming more and more popular. Projects such as acupuncture for anti-aging, traditional Chinese medicine for skin care, and ancient beauty treatments have a particularly high customer base. The names match the Chinese style, so you can match them all:

Qingdai Zhuyan Pavilion, Rongguang Sugufang, Yanju Ancient Anti-Aging, Qingtang Zhuyan Pavilion, Qingrun Shiyan Pavilion, Yuji Ancient Skin Care Club, Taoyao Lingdong Studio, Suwen Anti-Aging Xiaozhu, Chinese Herbal Rejuvenation Pavilion, Ancient Fa Facial Anti-Aging Xiaozhu, Guofeng Zhuyan Club, Zhilan Muscle Age Pavilion, Yunqi Skin Care and Anti-Aging, Dansha Yan Research Workshop, Guiling Ancient Recipe Studio

I went to Hangzhou on a business trip a while ago and came across a restaurant called "Qingtang Zhuyan Pavilion". It has a Chinese-style decoration and this name. I felt at ease as soon as I opened the door. The lady boss said that it has been open for 3 years and has a 70% repurchase rate from regular customers. Many customers said that they felt special just by reading the name and found it specially.

If you open a business in a community and do business with regular customers from the neighbors, you don’t need to have a fancy name. The most important thing is to be friendly. When everyone comes downstairs to buy food, they can drop in and start a project, just like your neighbor’s business. Don’t worry:

The anti-aging station next door, the neighborhood anti-aging studio, the youth center at the doorstep, the anti-aging club for regular customers, the neighborhood beauty shop, the anti-aging shop downstairs, the age-freezing store in the community, Aunt Zhang’s youth center, the neighborhood collagen supply station, and the first-aid store for wrinkled faces at the doorstep.

There is a shop downstairs in my community that has been open for 5 years. It used to be called "Sister Li's Beauty Shop". Last year, I changed the name to "Sister Li's Beauty Shop" and added three words. That month, there were more than 20 new customers in the community. Many mothers said that they thought she only did basic skin care. Only after changing the name did they learn that there is an anti-aging program.

Of course, some people say that the name of the store is not important, but good technology is the key. I agree half of this. I previously came into contact with an anti-aging store that has been open for 12 years. The owner is very skilled and his name is "Wang Min Beauty". It does have many regular customers, but it suffers when it comes to attracting online traffic. The click-through rate is 47% lower than that of a store with anti-aging keywords in the same price range. Later, the suffix was changed to "Wang Min Anti-Aging Studio", and the number of new customers increased by 21% that month. Some people also say that the more fashionable the name, the better, and add whatever is popular. Two years ago, when the Yuan Universe was popular, there was a store called "Yuan Universe Anti-Aging Hall". Now that the trend has passed, the name looks particularly embarrassing, and it costs money to change it, which is troublesome.

Finally, I would like to remind everyone that after choosing a name, first go to the official website of the Trademark Office and search companies to see if there are any duplicate names. Then go to the local Meituan and Dianping to search if there are any stores with the same name in the same category, to avoid being unable to register, or making wedding dresses for others when trying to attract traffic. I once had a client who wanted to call it "Reverse Time Frame", but it turned out that there was already one in the local area. Finally, I added two words and called it "Reverse Time Frame Skin Healing Society". It was also very good, and it was a one-time registration.